Gelato Book Design
Branding, typography and layout.
The gelato book designs focus on strong layout, custom typography and bold branding. The design includes three book covers, a double page contents spread, an internal page spread, and multiple web page banners.
The designs were kept simple yet bold to account for the playful theme of the custom typeface, and the colours were chosen to complement the flavour of the gelato.
Read more about the gelato book cover designs here.
Website UI/UX and rebrand.
Vin Diemen is a wine-tasting event that brings together like-minded individuals. The current website for the event feels outdated, is difficult to navigate, and does not have the level of sophistication in comparison to their competitors.
This website re-design focuses on the user's experience, ensuring that the website is intuitive and speaks to the target audience through the use of high quality images, rich colours, simple layout, and minimal type.
Read more about the updated design here.
View the prototype here.
Brand identity for a clothing label.
Surf fashion label Freshwater is the client for this brand identity. The brief was to create a modern, minimal, and unisex brand identity that would fit effortlessly onto bags and tags.
The brand speaks to their youthful demographic which was achieved through the use of non-gender specific colour combinations and simple typography. The brand elements including the wave symbol, represent Australian surf culture.
Mobile app and web app UX/UI projects.
The following projects are confidential and cannot be shown via this platform. The work consists of projects from my role as UX Designer at Arcade Dev House. This includes work from EV, LawTech, EdTech, Health, and Construction industries.
Rebranded the mobile app for improved display settings and accessibility. Conducted app-wide UX audit and designed the charging station exterior.
Rebranded and uplifted the web app to better accommodate for key product features, e.g. Pomodoro technique and daily active usage.
Improved user workflow of web and mobile app through identifying nonfunctional components and pages via UX audit. Designed physical tags for high visibility on work sites. Rebranded the app to be more accessible for outdoor usage.
Found critical security risks in the mobile app via usability testing. Also identified discontinuities in user journey flows via UX audits. Rebranded
the app to evoke the feeling of trust and confidence.
Significantly improved user experience in B2B2C mobile app through UX audits, user journey maps, solution workshops and low-fidelity to high-fidelity prototyping.
THE WRITE ONE
Developed personas, created and conducted competitor analysis and user interviews to identify wanted and required features. Web app rebrand, which focused on clean, simple and minimal UI.